Gallery E-Auction Platform
Goodman Gallery (exploratory)
App | Mobile & Desktop Website
The Goodman Gallery website landing page was redesigned to create a more refined web experience for the brand. Elements of this design were then used to created an auction user flow for a potential future app.
Artsy and Sotheby’s are two popular international online art auction platforms. No local equivalent exists for the South African art market. Latitudes lists auction items, but the auctions are conducted in person.
In itself, this limits the number of potential buyers who can be reached internationally, or forces artists to use international platforms if they wish to sell internationally. This disempowers local galleries as purveyors of taste and expertise on South African art. It also means that local galleries lose out financially to international platforms who act as middle men to larger markets and the larger sums of money available there.
The Goodman Gallery is an international gallery which began in Johannesburg and has expanded to locations in Cape Town, New York, and London. As an international gallery with a growing profile in the curation of South African art, Goodman Gallery is well positioned to take this next step.
Goodman Gallery’s current website is fairly plain and appears to be built with with a Wordpress theme that has not been extensively customised. Reworking the website to render it more crisp and austere might be favorable to the branding of the gallery online.
Given the primacy of auctions to the app, creating an initial userflow for bidding on an auction item is an important place to start in developing the app. The Artsy and Sotheby’s apps, as well as Ebay were analysed in parallel with the existing Goodman Gallery website.
Mobile and Desktop Landing Page
Wireframes and High Fidelity Mockups
Goodman Gallery has blog articles on their website. A speculative redesign played with the idea of white space which is often used to frame art. White frames were carried through the design, in a sticky menu along the left of the page and L-shaped containers around pieces of art and articles.
Application
Bid User Flow
The user flow for placing a bid on an auction item was sketched and wireframed.
Users will need to manage their account and view information about ongoing and previous bids. The next step in this project will be to flesh out this area of the application and flesh out other less primary areas of the application. Thereafter, the app will be shown to a small selection of testers to gauge its reception.